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If Mamaearth is received well by the public markets, VCs believe that it would benefit the growth stage and late stage companies in the D2C sector first, and eventually percolate down to the early stage. ....
Like Alia Bhatt and Katrina Kaif were a part of Nykaa since the initial days and received excellent returns on the listing of the e-commerce site, Shilpa Shetty may earn significant returns from the Mamaearth IPO. ....