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Sofina-led funding may value Mamaearth at $700 million
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Illustration: Rahul Awasthi
Belgian investment fund Sofina is at an advanced stage of negotiations to lead a new funding round in personal care brand Mamaearth, according to two people in the know of the matter.
The fresh infusion of capital will likely value the direct-to-consumer (D2C) brand at about $700 million from around $200 million in 2020, indicating continued investor interest in D2C brands overall. D2C brands have gained amid the Covid-19 pandemic as shoppers increasingly purchase online.
The financing round is expected to be in the range of $60-$80 million, with a primary component of around $50 million. ....

Varun Alagh , Rahul Awasthi , Warburg Pincus , Mamaearth Ettech , Aman Gupta , Reckitt Benckiser , Bombay Shaving Company , Kedaara Capital , Sugar Cosmetics , Avendus Capital , Amazon India , Direct To Consumer , ராகுல் அவஸ்தி , வார்பர்க் பிங்கஸ் , ஒரு மனிதன் குப்தா , ரெகிட் பென்கிசர் , குண்டு சவரன் நிறுவனம் , சர்க்கரை அழகுசாதன பொருட்கள் , அவென்ட்ஸ் மூலதனம் , அமேசான் இந்தியா , நேரடி க்கு நுகர்வோர் ,