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The Financial Services industry is about to experience a ‘generational shift’ as Meristem, the nation’s leading financial services provider, launches a new corporate campaign titled ‘Generations’.
Goddy Egene
Meristem Securities Limited has launched a new corporate campaign titled, ‘Generations’ as part of its efforts to encourage investors to partner with experienced and trusted professionals who understand the investment terrain and can help them grow and manage the wealth for posterity.
The new TVC campaign, according to the company is selling the message of growth, wealth preservation and wealth transfer.
As with its previous campaign, this new TVC showcases Art Doyen, Mama Nike Okundaye Davies with her daughter, Allyson- Aina Davies. Still anchored on the brand’s dynamic campaign promise of, “Let’s take you farther” the brand hopes to adequately pass the message of ‘your wealth should not end with just you alone, let it transcend generations after you.
By Nkiruka Nnorom
Meristem, a leading financial services provider, has launched a new corporate campaign, titled “Storm” to encourage investors and businesses to partner with experienced and trusted financial partners who understand the investment terrain.
The new campaign message is sequel to the successful TV Commercial, ‘The Journey’ which showcased Art doyen Mama Nike Okundaye-Davies both still anchored on the campaign promise “Let’s take you farther” which debuted last year.
The new campaign mirrors the resilience that people and businesses all around the world have shown amidst a global pandemic that slowed economic growth.
The campaign highlights the importance of trusted financial advisors in wealth building, as well as the essence of making smart investment decisions with strong and resilient financial partners.