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Rural markets see sales volume fall in Q2 FY23; urban markets record 1.2% increase: Report

As per a new report from ratings agency NielsenIQ, consumers continued to prefer buying smaller packets amid companies increasing prices in response to inflationary pressures. ....

Satish Pillai , Managing Director , Fast Moving Consumer Goods , Fmcg Industry , Consumption Slowdown , Ural Volumes , Market Researcher , Rural Households , Packaged Foods , High Inflation , Maller Packets , Increasing Prices , Nflationary Pressures , Consumer Packaged Goods , Nflation Pressure Continues , Urban Markets , On Food Segment ,