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The moon. they re products flying off the che shelf. it s not that they ve engineered it for the soda and ice cream. they ve marched around the store making things sweet that didn t used to be sweet. now we re expecting sweetness in what we eat. for kids, when you drag their butts over to the produce aisle and get them to eat the brussel sprouts and broccoli, they get those bitter notes, forget about it. brussel sprouts have become a trendy vegetable in cool cities. it s hard to get kids to eat them. you were saying, marianne. the food companies market deliberately to low income minority areas. they look at it as a market and it s an under served market. they put a lot of money into making sure that their products are there, available and are explained to those communities as being something that s cool, sexy, and totally appropriate. yeah. isn t that the battle. we re talking of an issue of ....
Communities of colors and others are doing obesity wise. you can see it pretty clearly there. two points are made on that. number one, that when many low income students end up in school, sometimes that narrows a little bit as they have school lunches, when they re done the right way. and, second, the information that s actually provided, the marketing, etc., that you ve been covering. you know, i looked really hard to see whether the companies, the food giants were targeting kids by race through their formulations, and i think they re pretty color blind on that. i mean, they are hitting the bliss point for sweetness, the flavor bursts for salt, the mall fuel for fat regardless of race. but the marketing, the marketing that you see, the up and down the street marketing which they refer to targeting the corner stores that surround schools in many cities is clearly directed. and what is the bliss point? the bliss point is the perfect amount of sugar in a product that will send us o ....