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Amitabh Bachchan falls for cheese cream biscuit Malkist Share Via: The brandâs debut ad campaign showcases its new positioning, âMalkist Canât Resistâ. INBISCO India, a subsidiary of global food and beverage company Mayora, has roped in Bollywood star Amitabh Bachchan as the ambassador for its flagship brand Malkist. The brandâs debut ad campaign showcases its new positioning âMalkist Canât Resistâ. The TG cuts across all age groups and regions. The campaign also features actress Anikha Surendran, who represents a younger target audience. The campaign highlights the uniqueness of the cracker, which is made with 14 crunchy layers , and newer toppings like cheese, cappuccino, and chocolate. ....