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THE Malaysia Productivity Corp (MPC) has officially launched Malaysia Virtual Experience (MyVXp), which aims to receive around 150,000 visitors or “virtual tourists” by January next year.Carried out through the Tourism Productivity Nexus (TPN) initiative, it is an effort to boost productivity growth of the tourism industry amid the new normal and is targeting up to 1,000 prototypes of live online experiences this year.To date, MyVXp has 150 products available, ranging between RM15 and RM50 for a 60-to 90-minute virtual experience.
THE Covid-19 pandemic has impacted the tourism industry tremendously, and Malaysia is neither exempted.
Majority local tourism companies faced the possibilitiy of winding up their businesses when the industry was paralysed especially during the implementation of the movement control order (MCO) by the Government.
However, there were exceptional tourism entrepreneurs who could still maintain their businesses, and moved forward although they too were impacted by the outbreak.
The success stories of these 12 best tourism companies have been compiled in a book Showcasing Malaysia’s Tourism Heroes 2.0 (SMTH 2.0) published online by the Malaysia Productivity Corporation (MPC) and Tourism Industry Nexus (TPN) which has been uploaded onto MPC website at http://www.mpc.gov.my/ebook/latest-heroes/index.html.