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Barry McConville: Playing the long game

Barry McConville: Playing the long game
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Place North West | COMMENT | Gaining the edge from marketing automation


16 Mar 2021, 08:42Comments (1)
For busy property teams, automation could become your new best friend,
writes Al Mackin of theEword.
There’s a chance that you’re already using a basic version of automation if you have Hubspot or Salesforce. When emails are automatically going out to leads, or messages get sent after a viewing, you’re automating at a low level and it’s saving you time and money.
Automation empowers sales and marketing teams to spend more time on the high-level tasks that they’re really good at, and less time on the mundane tasks that – let’s face it – teams hate. For the C-suite, it offers the holy grail: saving time and money, improving performance and a better experience for customers. In a post-Covid market, that leads to a financial and competitive edge. ....

Mal Mackin , Google Analytics , Help To Buy , அல் மேக்கின் , கூகிள் பகுப்பாய்வு , உதவி க்கு வாங்க ,

Manchester agency theEword reveals new PropTech platform


by Alistair Hardaker
Manchester-based digital agency theEword has revealed a new tech platform designed for the property industry.
Rebrix, which consists of a virtual property agent, chatbot, and property marketing automation, is currently building a waiting list of clients and is based at theEword’s offices.
The agency reports that a third of its clients are in the property sector, and it has identified an opportunity for new solutions in the sector.
The platform automates outbound communication through email and SMS and engages customers automatically with messaging based on their position in the buying funnel.
It exists on a company’s website, Facebook and Instagram pages and it uses machine learning to understand and engage each customer. ....

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