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Q1-Q2 Game Plan: Amid Continued Uncertainty, Advisors Stay Focused
February 02, 2021
Travel agents are pushing ahead on their game plans and priorities for the first two quarters of 2021. Photo: New Africa/Shutterstock.com.
At a time of year when business owners normally are focused on their strategic priorities for the first two quarters, conditions in 2021 remain so fluid that planning beyond even the next month can feel like sheer folly.
“I’m just trying to keep things going – just plugging away, crossing my fingers, taking it day by day and hoping for the best,” one travel advisor said.
Amid so much uncertainty, the very meaning of success shifts. “Success is survival. It’s maintaining our employees, maintaining relationships with our customers. It’s keeping the doors open,” said Jill Romano, co-owner of Dimensions in Travel in Novato, CA. “Success almost seems too strong a word.”