May 25 2021, 11:42 am | BY Ricki Green | No Comments
Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
Deakin University: Opportunity
TBWA\Melbourne
Reimagining Berton Braley’s 1919 post WW1 poem “Opportunity” through the voice of a modern day First Nations spoken poet – this film for Deakin University brings Braley’s timeless worlds to life in a contemporary and mesmerising manner, by focusing on humankind’s relationship with the ocean as a metaphor for life – beautiful, serene and inspiring one moment, turbulent and unpredictable the next.
In the closing shadows of a global pandemic Braley’s words are particularly pertinent more than a century later, especially for a young, hopeful school leaver setting out to find their place in a wholly changed world. And by marrying these words to a simple but elegantly considered visual, Deakin has produced a thoughtful and evocative campaign