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There's More Room For Big Gifts In 2021 - The NonProfit Times

There’s More Room For Big Gifts In 2021
Major donor giving jumped by 21% between 2019 and 2020, according to the
Major Donor Generosity Report from Atlanta-based donor fundraising consultancy Westfall Gold. That’s not a ceiling. The report’s authors believe there are more potential major contributors within nonprofits’ donor files.
The jump in major donations was spurred, in part, by a robust stock market and strength in certain sectors of the U.S. economy despite higher unemployment and slowdowns due to the coronavirus pandemic. At fundraising events tracked by Westfall Gold, average major gift amounts jumped from $132,975 in 2019 to $162,437 in 2020.
“Major donors respond with greater generosity during market upturns, but their giving does not drop by the same magnitude during market downturns,” the report’s authors noted. ....

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2021 Major Donor Generosity Report Released by Westfall Gold

2021 Major Donor Generosity Report Released by Westfall Gold
Westfall Gold publishes data-driven insights about growing major donor generosity.
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ATLANTA, Feb. 9, 2021 /PRNewswire/ Major donor development consulting firm, Westfall Gold, announced the public release of the
, featuring five data-driven insights to help nonprofit organizations increase major donor support.
Founded in 2002, Westfall Gold is the leading producer of exclusive experiences that grow major donor support. The company has executed over 400 major donor experiences that have raised $1.1 billion from 15,000 families.
Westfall Gold releases the 2021 Major Donor Generosity Report
Every year, Westfall Gold conducts an in-depth analysis of data from its engagement strategy in order to continuously improve results for its clients. For the first time, Westfall Gold is releasing these insights to the nonprofit community in t ....

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