A popular Keystone festival is rebranding this year after nearly three decades. Event organizers at The Keystone Neighbourhood Co. announced this January that Winter Bluegrass Weekend will now be called the High Country Hootenanny. Marketing.
There will be no shortage of events and activities this summer thanks to a lineup in Keystone that is set to bring recurring festivities nearly every day from June to September. Spearheaded by the Keystone.
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I had a blast at Keystone’s Bluegrass and Beer Festival in 2021, and I’m glad to report that the 25th-anniversary version this weekend will be even bigger than before. The festival runs from 11:30 a.m. to.
Photo from Keystone Neighbourhood Co.
Over the past year, Keystone’s River Run Village has been relatively quiet and dormant save for the ski season and a handful of comedy shows. Event organizers held regular meetings to collaborate on the future of festivals in Summit County amid the pandemic and shifting health regulations. Now, the conversations have paid off with a full slate of summer activation for the ski resort.
“I’ve been describing it as drinking from the fire hose,” said Maja Russer, director of events and marketing for Keystone Neighbourhood Co., which produces festivals for Keystone.
Russer was optimistic and began planning out the summer a little before the county entered level green. She was able to rehire her entire staff of four full-time event professionals to carefully dip their toes back into the water with the mantra of “community, simplicity and safety.”