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Maison Matine opts for plastic-free shipping with Woola's wool envelopes



Can envelopes with padding made of wool replace plastic bubble wrap mailers in e-commerce shipping? After Mademoiselle bio last year, French perfume brand Maison Matine also bets on the innovative packaging solution from Estonian start-up Woola.

Since December, orders placed via the Maison Matine online store (maisonmatine.com) have been shipped in plastic-free envelopes with protective padding made of upcycled sheep wool. Developed by the Estonian start-up Woola, this innovative packaging. ....

France General , Poitou Charentes , Maison Matine , Marie Kellou , Marketing Communications , Luxe Pack , Wool Envelopes , Communications Manager ,

Perfume Politics: The Scent Of Women's History

The fragrances we use are not just a matter of personal taste, but a choice connected to the time in which we live. Perfumes of the 20th century varied between bold and soft, depending on the role that women played in society at the time. What does today smell like? ....

Carol Dyhouse , Perfume Academy , World War , New Look , Maison Matine , Coco Mademoiselle , Chanel Paris , Beauty Standards , World War Ii , Cultural Norms ,