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reporter: ask most beauty pageant contestants about their passion projects and the answer will rarely include sharks unless you ask 21-year-old miss maine usa contestant marissa butler. wrangling or reeling in sharks, tagging them so conservationists can keep track of their population. not a lot of people view sharks as something that needs to be saved. 70 to 100 million sharks are killed yearly and people just don t know about it. reporter: but these photos of the bikini-clad beauty queen are causing more backlash. some shark experts saying she may be doing more harm than good. the fact that they re pulling the shark out of the water and on to the beach leaves little hope that the shark is going to survive. reporter: marisa argues that bringing them to shore is the safest way for her her and fellow volunteers to tag them. we try to keep it so they re not completely out of the water. we try not to completely beach the shark so they can still have water going over his gills. ....
shark week just happened and this story breaks after that. if you want to market yourself, this would be the time to do it. reporter: undeterred, butler says she s planning to continue to keep tagging, even making shark conservation her platform for her upcoming miss maine competition in november. we re not doing this for media attention. if we re getting a beautiful photo that gets people to see sharks are something that needs to be protected, then why not use that photo? all right, here s the problem, if you want to tag a shark, you can order shark tags yourself. i did not know that. and go out and start tagging sharks, all right? noaa will let anybody do this. but they will tell you, when you tag a shark, they tell you, specifically don t pull a shark on to sand and don t sit on a shark. they tell you even don t pose for pictures with the shark. it s a threat. you do not do it. don t handle a shark. the other problem is that the guy in those pictures, her boyfriend ....
Will rarely include sharks, unless you ask 21-year-old miss maine usa contestant marisa butler. wrangling or reeling in sharks, tagging them so conservationists can keep track of their population. not a lot of people view sharks as something that needs to be saved. 70 to 100 million sharks are killed yearly and people just don t know about it. reporter: but these photos of the bikini-clad beauty queen are causing a backlash. some shark experts saying she may be doing more harm than good. the simple fact that they re pulling the shark out of the water on to the beach leaves little hope that this shark is actually going to survive. reporter: marisa argues that bringing them to shore is the safest way for her her and her fellow volunteers to tag them. we try to keep it so they re still a little bit in the water. we try not to completely beach the shark so it can still have water going over its gills. reporter: still, other shark conservationists are questioning butler s motive ....