Basil aims to reimagine homeware & kitchenware for Millennials and Gen Alpha. It looks to utilize the funds to bolster its direct-to-consumer (D2C) play, expand reach via e-commerce channels and expand product portfolio.
Consumer Houseware startup, Basil raises Rs 3 6 crore seed funding from IIMA Ventures and Appreciate Capital aninews.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from aninews.in Daily Mail and Mail on Sunday newspapers.