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News genre ad volumes in H1 2023 witnesses 6% degrowth from 2021: TAM report

Services remained the leading sector with 15% share of ad volumes followed by food and beverages with 14% share. ....

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TV news saw 2% drop in ad volumes in 2022, over 2021: report

Hindi news topped, with more than 30% share of the news genre’s ad volumes in 2022 and 2021, reveals TAM AdEx report. ....

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News genre saw an 8% rise in 2022 compared to 2018.: TAM AdEx report

Mumbai: As per the recently introduced TAM AdEx report - 'Rewinding 2022 for Advertising in News Genre,' the ad volume of the news genre rose by eight per cent in 2022 as compared to 2018. In 2022, a slight drop of two per cent in ad volumes was seen over 2021, and a growth of 14 per cent compared to 2019. The highest growth was observed in 2021 since 2018. The first quarter ....

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Hindi news tops news genre's ad volumes in H1 FY'22: TAM Media report

Hindi news tops news genre's ad volumes in H1 FY'22: TAM Media report
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