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Behind the brand: Magnum – indulgent ice creams designed for pleasure

Behind the brand: Magnum – indulgent ice creams designed for pleasure
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Britain s Biggest Brands 2021: the top 100 | Britain s Biggest Brands

By The Grocer2021-04-23T10:07:00+01:00 The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales. As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.

Product Launch of the Year 2020 winners revealed

Product Launch of the Year 2020 winners revealed Print 22nd January 2021 The winners of the Retail Industry Awards Product Launch of the Year Awards 2020 were unveiled during a virtual ceremony at 3pm today (22 January). The Product Launch of the Year Awards were added to the Retail Industry Awards line up in 2011 to celebrate the efforts of supplier partners who continuously develop new products, brand extensions, and packaging updates. The nominations this year were separated into nine vital categories: alcohol, chilled, confectionery, crisps and snacks, frozen, grocery, soft drinks, tobacco, and vaping and smoking alternatives. There was also a special award for supplier Sales Team of the Year.

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