standard operating procedure for magazines and advertisements and the latest brushup, the 9-month-old royal baby caught up in a controversy after us us weekly made his cheeks rosier and eyes britder. the magazine hit back describing them as an overall color shift for printing purposes. debate over the use of photo shop and larger issue of what is considered beautiful has been spurred by dove and the real beauty campaign using untouched images of real people in ads and producing this iconic video called evolution, a model s transformation from being made up to the magic of photo shop that occurs afterward. this 37 time lapse video further exposed what happens to a woman s body from photo session to photo shop, showing the radical effect of altering body