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Meta advertising: 5 best practices for 2023

As Meta continues to lead the social media pack, advertisers must stay competitive on Facebook and Instagram. Here are five ways to do so. ....

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Revenue optimization: 3 ways to get your advertising efforts right

Any metric outside of revenue is a vanity metric to leadership. Learn how to optimize for what drives pipeline and revenue. ....

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4 Facebook app strategies to reduce costs

4 Facebook app strategies to reduce costs
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Madalyn McConnell

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine marketing. ....

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3 powerful micro-conversion strategies for paid social

Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them. ....

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