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15 December 2020 10:47am RMIT University School of Economics Finance and Marketing expert Professor Con Stavros Stavros, who is also a media commentator on marketing particularly in relation to the intersection between technology and consumption, said that the Christmas sales period offered hope especially for small businesses after the great difficulties that they faced as a result of the COVID-19 pandemic. He said the rise of online retailing over the year had added to the issues faced by traditional retailers but also offered alternative ways to sell their products. “The growth of online retailing and the massive acceleration that this mode of transacting received in 2020 due to the pandemic adds extra layers of complexity for traditional bricks and mortar retailers,” said Dr Stavros. ....