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DAVIDS VS. GOLIATHS: How Big Companies Can Cultivate Intrapreneurs bedtimesmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bedtimesmagazine.com Daily Mail and Mail on Sunday newspapers.
Share With a $23 billion global market for nonalcoholic/low-alcohol beverages, big beer makers and microbrewers alike are interested in tapping into the category. Sales are growing fastest in the United States, with consumers of all ages who want to enjoy high-quality, flavorful drinks while avoiding alcohol for health or religious reasons. LiberTech wants to give them all a reason to raise a glass for a toast. 2021 Y-Prize Winners (left to right): Lucy Sun, Sharon Chan, Iris Cai, and Fred Lu. (Image: Mack Institute) LiberTech is the 2021 Y-Prize winning team of Shangting (Lucy) Sun, Sharon Ying Man Chan, Zhouzheyuan (Fred) Lu, and Hechun (Iris) Cai. Along with three other finalist teams, they pitched their dealcoholization idea to judges at the competition’s online finale on April 26, 2021. The Y-Prize annually challenges students to explore taking Penn-developed technologies out of the lab and into the marketplace for the chance to win the $10,000 top prize. ....
Beer with no buzz: 2021 Y-Prize awards dealcoholization project LiberTech, the award-winning team, pitched their plan to filter alcohol from beer using a nanostructured membrane, which preserves the flavor of beer. With a $23 billion global market for nonalcoholic/low-alcohol beverages, big beer makers and microbrewers alike are interested in tapping into the category. Sales are growing fastest in the United States, with consumers of all ages who want to enjoy high-quality, flavorful drinks while avoiding alcohol for health or religious reasons. LiberTech wants to give them all a reason to raise a glass for a toast. 2021 Y-Prize Winners (left to right): Lucy Sun, Sharon Chan, Iris Cai, and Fred Lu. (Image: Mack Institute) ....
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