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COVID-19 a game-changer in Media, Music & Entertainment Poised to become a major economic driver IMPACT FEATURE January 9, 2021 | Updated 20:06 IST Mayurath Sinh A young Indian independent music enthusiast in USA, Mayurath Sinh, has turned the COVID-19 challenge into opportunity, another powerful sector of entertainment in which Indians are making their mark. The pandemic has hastened digital transformation to meet the surging demand for special content in media, music & entertainment (MME). The new order includes emphasis on creative content creation, distribution, promotion and monetization. MME, including sports, has already shifted almost completely to OTT platforms. As an independent (aka Indie) artist, Mayurath says that 2021 bodes well for the likes of him in Hollywood, Bollywood and worldwide. ....