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With the upcoming restrictions on cookies looming on the horizon, CDPs may seem even more valuable than they did before. The right customer data platform has the potential to truly harness the power of first-party data. It consolidates information in a way that can help numerous departments do their jobs better.
It’s true that CDPs can hold the key to real insights that open the door to real profits. They're especially helpful for linking departments in a company that may not always share information. The vast majority of stats prove that CDPs help marketers hit their objectives and improve customer satisfaction. But there is such a thing as putting too much value on a single profile. Consultant Krishen Iyer from MAIS Consulting has seen its pitfalls in real time.
As easy as the CDP provider probably made it sound, real life isn’t as straightforward. See why these so-called golden records may be more nuanced than meet the eye. We'll also look ....
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