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Performance marketing takes a back seat as brands focus more on long-term play

Several companies that spent almost all of their digital budget on performance marketing have cut their spends by as much as 80%. BestMediaInfo.com finds out why digital marketing is seeing this tectonic shift ....

Gaurav Munjal , Bindu Balakrishnan , Salman Khan , Sowmya Iyer , Meenakshi Aggarwal , Meenakshi Aggarwal Gupta , Akshae Golekar , Abhishek Chaturvedi , Kedar Kulkarni , Maanav Mohan , Mihir Palan , Ashneer Grover , Bestmediainfo Bureau , Shaikh Mumbai , Performance Marketing , Blue Digit , Digitas India , Optiminastic Media , Country Head , Money Attracts , Puretech Digital , Customer Acquisition , Long Term Play , Digital Marketing ,