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| 05 May 2021 As the media and entertainment (M&E) industry comes to terms with the post-Covid world, nearly half of executives surveyed by EY say that increasing resilience is their biggest post-pandemic priority and the same percentage worry that without reinvention their companies would cease to exist in five years. EY’s study, Building A Resilient Media And Entertainment Enterprise | EY - US, analysed the views of more than 100 global industry executives to reveal how recent events have impacted their businesses. The report stated bluntly that Covid-19 was a wake-up call for the M&E industry. Executives saw the urgent need to accelerate transformation. More than half (52%) of M&E executives said the pandemic permanently changed how their businesses operate. ....
Oh, come on, for gawd sake! We hardly used last year’s and if this year was going to suck like 2020, we figured why waste the money? Recycle! Despite all the corporate blood-letting in the M&E industry, creative content development, production and distribution survived and is ready to do what it’s supposed to do … serve the consumer. Maybe the reset wasn’t all that bad. When Universal announced they were taking Trolls World Tour DTC last April, it was almost as though the company’s parent, NBCUniversal’s parent said, “If this sucker goes south it’s her fault but if it proves successful we’re taking credit for it.” ....
The Wonder Women are here: Honouring 100 women leaders from M&E, ad & marketing On International Women’s Day, we seek to recognise these professionals and inspire the next genera 08 Mar, 2021 - 04:00 PM IST | By indiantelevision.com Team MUMBAI: Many a successful organisation in India s media, advertising, marketing and entertainment ecosphere have women leaders in key management and ownership positions. Where once women were assigned jobs related to programming or ad sales or media – and mostly at the middle management level – today many a lady professional by the sheer dint of their talent, hard work and excellence, have come to occupy the corner office as well as key pivotal management roles. But a lot more needs to be done. A lot more inclusiveness needs to come into the corporate world. ....