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College athletes now have opportunity to capitalize on their name, image, and likeness and last updated 2021-07-09 19:40:38-04 IOWA CITY, IOWA Caitlin Clark is a sophomore basketball player for the University of Iowa. âI started playing basketball before I could even remember,â Clark said. The next three years of basketball will be very different for Clark and other student-athletes. For the first time in NCAA history, college athletes across the country can now capitalize off their name, image, and likeness, or NIL, just like a professional athlete. âPretty much using your name to make money whether itâs commercials, advertisements, if a company wants to have them post on their social media â like an ad or something like that,â Clark said. ....