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Sustainability is the common thread in new label's fashions


Edinburgh-based Antionette Fionda-Douglas co-founded fashion label Beira in 2018
IT IS estimated the fashion industry produces 13 million tons of textile waste every year, much of which is generated from the manufacturing process.
An advocate of the slow-fashion movement, Scottish entrepreneur Antionette Fionda-Douglas says her company – Beira – was launched as a direct result of this issue.
Founded in 2018, Beira manufactures and sells womenswear made from discarded materials from the luxury fashion industry. Her co-founder, Flavio Forlani, who is also owner of Italian manufacturing company, La Rocca, wanted to do something purposeful with the new fabric and materials being discarded during the manufacturing process at his factory near Milan for clients such as Chanel and Louis Vuitton. ....

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