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Farfetch Active Shoppers Are Forecast to Grow 10 Times With Alibaba Assist

The Chinese e-commerce giant is a gateway to some 760 million consumers. ....

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Аналитики назвали новые тренды на рынках онлайн и офлайн торговли

Аналитики назвали новые тренды на рынках онлайн и офлайн торговли
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Farfetch is increasing spend on brand advertising, programmatic TV

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An image from Farfetch s September 2020 Open Doors to a World of Fashion ad campaign.
Farfetch
Farfetch plans to ramp up marketing investment to grow awareness of its brand.
The move comes as Amazon is also vying for a piece of the growing online luxury retail market.
Addressable TV is likely to play a big factor in its media mix in 2021, Farfetch CMO Gareth Jones said.
With lockdown conditions forcing much of the world to stay inside their homes and an uncertain economic outlook, analysts last March warned that luxury brands should prepare themselves for the worst [year] in modern history. ....

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LVMH, Kering und Co. – Luxus trotz der Pandemie en vogue ()

LVMH, Kering und Co. – Luxus trotz der Pandemie en vogue ()
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Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond – Econsultancy

Farfetch has maintained a healthy rate of growth during a challenging year for luxury retail. The brand’s CMO delves into the opportunities that have driven the brand’s success. ....

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