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Pricepally is creating access to quality farm-fresh food items through its new web and app-based platform.

Pricepally is creating access to quality farm-fresh food items through its new web and app-based platform.
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Hard work and a lot of grit: CEO of Nigeria's Pricepally reflects on the lessons learned as a founder


Pricepally Chief Executive Luther Lawoyin says he founded his fourth startup shortly after getting married when his wife starting taking note of their collective expenses and he realized just how much they were spending on groceries.
Speaking to CNBC Make It via telephone, Lawoyin said he couldn’t understand the cause, as it wasn’t something he had consciously monitored before. However, after conducting some research, Lawoyin said he realized that the high costs were partly due to inefficiency in the fresh food supply chain in Nigeria, where he lives, and across Africa.
This inefficiency is “chiefly due to the outdated and dilapidated infrastructure plaguing the continent,” he said. ....

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Nigeria's Pricepally raises 6-digit pre-seed funding round. 2 other things and a trivia


1. Nigeria’s Pricepally raises 6-digit pre-seed funding round
Towards building on its strong early growth, Pricepally, a Nigerian digital food cooperative, has raised a six-digit pre-seed funding round.
Founded in 2019 by Luther Lawoyin, Jumai Abalaka, Deepak Bansal and Monsunmola Adefemi, the startup is a group-buying platform that aggregates consumer food demand and matches it with supplies directly from farmers and wholesalers.
Going by the model, the food is sourced directly from farmers and wholesalers, making it cheaper and fresher than buying at retail outlets.
Also, this is how it cuts out middlemen and saves consumers money by leveraging technology to aggregate demand via a sharing model. ....

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