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come in as volunteers you can extract money out of them. but you have to identify who those people are. obama had 13 million in 2008 in their data base, 13 million names. a formidable data base. that s an on-line list. they have 200 million adults in their data base, you know right. supporters. two points i want to make before we go. one is, i think in terms of the national media, it s hard to tell the story of micro targeting, right? it s much easier to tell the story of ads and ad buys and messaging and the grand themes of the campaign. it s hard to talk about a guy in broward county who, you know, ate tuna fish salad sandwich i keep going back to lunch sandwiches. but the terms of sophistication, micro targeting, dems versus republicans, obama versus romney, is there a discrepancy or do you feel like both campaigns have pursued micro targets with the same amount of

President obamaData base13 millionOn line list200 millionRomney campaignMicro targetingBroward countyTuna fishRomney hasMicro targetsLunch sandwiches