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Before Jordan Peterson became the world’s most polarizing intellectual, he was a salesman. In the late 1990s, he flew to corporate HQs across North America to pitch a piece of hiring software called ExamCorp, a 90-minute psych assessment he’d developed with colleagues as a young assistant psychology professor at Harvard. It was simple, a personality test and some computerized tasks click certain objects, generate words that start with, say, the letter H. Peterson told managers it could help them hire the right person for a position, and that tests like these had reliably predicted the job performance of corporate administrators, factory workers, pharmacists and U.S. Navy servicemen. No one bought it. They said it was too expensive, too time-consuming. They balked when they tried the test for themselves and didn’t like their results. When they asked Peterson who his other customers were, he had to admit that there were none. ....
Mikhaila Peterson Shares Tips on How She Helped Build Her Father’s Media Empire Mikhaila Peterson, the daughter of best selling author, professor, and clinical psychologist Jordan Peterson, shared her insights on how she helped her dad build his media empire, reaching out to millions of people seeking to improve and reorganize their lives. “I had made social media channels for him in 2013 on Facebook and in 2017 on Instagram prior to forming a company,” said Peterson in an op-ed in the National Post. She added she has been the CEO of her dad’s company, Luminate Enterprises, Ltd., since the start of 2018, when he published his book 12 Rules for Life. ....
Mikhaila Peterson: How we built the Jordan Peterson media empire Replay Video Skip Ad In 2016 my dad, Jordan Peterson, went viral. That sudden fame and all the controversy that came with it was incredibly hard on my family, but it also opened up boatloads of opportunity. My dad took advantage of it all. He said yes to everything that came his way, especially podcast invitations, and his family helped him make time for it all. I’ve been the CEO of his company Luminate Enterprises, Ltd., since the beginning of 2018, when he published his book 12 Rules for Life. I had made social media channels for him in 2013 on Facebook and in 2017 on Instagram prior to forming a company. I spent some of my time in the beginning crafting posts to put on social media for his account something most people would’ve said was a waste of time. At the same time I worked on my own social media presence and started to gain awareness in the Paleo Diet/Health community, a ....
Mikhaila Peterson: How we built the Jordan Peterson media empire nationalpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nationalpost.com Daily Mail and Mail on Sunday newspapers.
Mikhaila Peterson: How we built the Jordan Peterson media empire thestarphoenix.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thestarphoenix.com Daily Mail and Mail on Sunday newspapers.