Frieze marks its 30th anniversary with a fresh look
The typography-led identity is designed by Pentagram’s Luke Powell and Jody Hudson-Powell, while Frieze creative director David Lane has developed an accompanying campaign that puts the art front and centre 08/02/2021 8:43 am
Founded in 1991, over the last three decades Frieze has built up an artistic empire comprising three publications – Frieze, Frieze Week and Frieze Masters Magazine – and four international art fairs in London, New York and Los Angeles.
In recent years, the organisation’s scope also expanded to include digital platform Frieze Viewing Room, alongside editorial initiatives such as podcasts and talks. But the growth of the organisation and the development of various sub-brands had led to a range of different visual identities and wordmarks being in use.
New-york
United-states
London
City-of
United-kingdom
Zach-lieberman
Chris-rhodes
Los-angeles
Tom-gidley
Sina-nova
Jody-hudson-powell
Nan-luke-prowse