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Publicis Groupe Vietnam promotes Kate Bayona-Garcia to Groupe CEO; Vineeth Dhruvan and Anish Kotian elevated to new leadership roles

Publicis Groupe Vietnam has announced the new leadership team following Lukasz Roszczyc's decision to step down from the Publicis Groupe CEO role to pursue opportunities outside of the advertising industry and Francois Goddet, the current CEO of Publicis Media in Vietnam, returning to Europe mid-yea ....

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Mondelez Kinh Do partners with Publicis, Spark and Digitas in Vietnam to bring old family photographs to life through technology

Mondelez Kinh Do partners with Publicis, Spark and Digitas in Vietnam to bring old family photographs to life through technology
campaignbriefasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbriefasia.com Daily Mail and Mail on Sunday newspapers.

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Leo Burnett Vietnam releases 'Nocturnal Animals' print campaign for McDonald's 24 Hours

January 27 2021, 11:52 am | BY Kim Shaw | 2 Comments
When it comes to late night hunger pains in Vietnam, hawker stall and street food are generally the choices, since it has always been a part of the landscape after sunset. McDonald’s has not been on the top of people’s minds, which is why Leo Burnett Vietnam released this ‘Nocturnal Animals’ campaign to open people’s eyes to the McDonald’s of the night, with something that stands out.

A young, experimental and artistic mindset dominates the night populace of Vietnam. As such, this print and poster campaign slightly deviated from the general McDonald’s happy, colorful look, and created a campaign that retains the iconic arches but subtlety incorporating them in the eyes of nocturnal creatures of Vietnam. ....

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