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Stream weavers: The musiciansâ dilemma in Spotifyâs pay-to-play plan January 19, 2021 | 12:02 am By John Hawkins, Ben Freyens and Michael James Walsh Spotify offered the promise that, in the age of digital downloads, all artists would get paid for their music, and some would get paid a lot. Lorde and Billie Eilish showed what was possible. Lorde was just 16 when, in 2012, she uploaded her debut EP to SoundCloud. A few months later, Sean Parker (of Napster and Facebook fame) put her first single â âRoyalsâ â on his popular Spotify Hipster International playlist. The song has sold more than 10 million copies. Eilishâs rags-to-riches story is a little murkier. But the approved narrative begins in 2015, when the 13-year-old uploaded âOcean Eyesâ (a song written by her older brother) to SoundCloud. She was âdiscovered.â Spotify enthusiastically promoted âOcean Eyesâ on its Todayâs Top Hits pla ....
Spotify enthusiastically promoted Ocean Eyes on its Today’s Top Hits playlist. She is now the youngest artist with a billion streams to her name, and Spotify’s most-streamed female artist for the past two years. The new hit squad Buda Mendes/Getty Images Appearing on a prominent Spotify playlist is therefore a big deal. Economists Luis Aguiar and Joel Waldfogel calculated (in 2018) that a song appearing on Today’s Top Hits was worth about 20 million extra streams and $159,905 (US$116,000) to $224,694 (US$163,000) in royalty payments. That was when Today’s Top Hits had about 18.5 million subscribers. It now has more than 26 million. ....
John Hawkins and Ben Freyens and Michael James Walsh January 7, 2021 Source: Unsplash/sgcdesignco. Spotify offered the promise that, in the age of digital downloads, all artists would get paid for their music, and some would get paid a lot. Lorde and Billie Eilish showed what was possible. Lorde was just 16 when, in 2012, she uploaded her debut EP to SoundCloud. A few months later, Sean Parker (of Napster and Facebook fame) put her first single, Royals, on his popular Spotify Hipster International playlist. The song has sold more than 10 million copies. Eilish’s rags-to-riches story is a little murkier. But the approved narrative begins in 2015, when the 13-year-old uploaded “Ocean Eyes” (a song written by her older brother) to SoundCloud. She was ‘discovered”’. Spotify enthusiastically promoted “Ocean Eyes” on its Today’s Top Hits playlist. She is now the youngest artist with a billion streams to her name, and Spotify’s most-stre ....