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How Will Global Nuts and Seeds Market React from 2021 Onwards? – KSU

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Behind the Work: Why a Lucky Cat Was the Perfect Symbol for Select Harvests' Weird Campaign

December 16 2020, 12:41 pm | BY Ricki Green | 2 Comments
When it comes to symbols of luck, the lucky cat is right up there with four-leaf clovers and horseshoes. And so, for Select Harvests’ nut brand Lucky Nuts choosing the feline as a talisman for its latest ‘Eat lucky. Live lucky’ campaign was a no-brainer. The result is a 60-second clip so mesmerising that even after a few watches you find yourself drawn back for more.

Directed by Jae Morrison from Finch and conceptualised by Saatchi & Saatchi Melbourne, the film follows one cat from the moment they wake up and hit their alarm through to a day of utter madness. From an auction where they just so happen to raise their ever-moving hand each time the price is increased to a nail salon experience that would be hard work for even the steadiest hands out there, this lucky cat has done it all. ....

United Kingdom , Natasha Patel , Lee Sunter , Jae Morrison , Sam Simmons , Lucky Cat Was , Perfect Symbol , Select Harvest Weird , Select Harvest , Lucky Nuts , Saatchi Melbourne , Lucky Nut , ஒன்றுபட்டது கிஂக்டம் , நடாஷா படேல் , லீ சுந்தேர் , ஜே மோரிசன் , சாம் சிம்மன்ஸ் , அதிர்ஷ்டசாலி பூனை இருந்தது , சரியானது சின்னம் , தேர்ந்தெடுக்கவும் அறுவடை வித்தியாசமானது , தேர்ந்தெடுக்கவும் அறுவடை , அதிர்ஷ்டசாலி கொட்டைகள் , ஸாசி மெல்போர்ன் , அதிர்ஷ்டசாலி நட்டு ,