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The hectic pace of life, rapid urbanisation and a desire to solve their own problems mean Asian consumers are likely to be at the forefront of the demand for ‘anxi-ageing’ products, claims Lucas Meyer Cosmetics.
The firm coined the phrase to describe the adverse effects that stress and anxiety have on the skin.
And while these are global problems, Frederica Lam, regional marketing manager APAC, Lucas Meyers Cosmetics, believes there is high potential for anti-stress and anti-anxiety skin care products in Asia.
“From an Asian perspective, the Asian nations have experienced increasing urbanisation and have been embracing technology in the past decades. This is making life more fast-paced and is why more people are getting stressed. If you look at reports, Asian cities are always among the topmost stressful cities in the world.”​ ....

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