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Generative AI Is Changing What Consumers Expect From Brands

Research shows that consumers are increasingly using generative AI in their daily lives. That is influencing what they expect from brands.

Henkel Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI

Henkel and Adobe team up for personalized content using Firefly Generative AI!

Today, Adobe announced an expanded partnership with German multinational company Henkel. Henkel will use Adobe Firefly and Adobe Experience Cloud to advance its content supply chain with the power of generative AI, delivering personalization at scale

Henkel : Expands Partnership with Adobe to Deliver Personalization at Scale Through Generative AI -March 25, 2024 at 04:03 am EDT

Mar 25, 2024Düsseldorf / Germany Leveraging generative AI to boost efficiency and personalization Henkel Expands Partnership with Adobe to Deliver.

Accor and Adobe Sharing Insights Into Unlocking Opportunities Through Personalization at Scale

This conversation explores in more detail the insights from Accor’s ‘Hospitality Ahead’ Report published in March, exploring the ongoing changes impacting the hospitality industry at large, providing perspectives and examples to leverage these transformations into opportunities.