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"It's Better To Be An Outsider." How Brett Berish Rewrote The Rules Of Brand Creation.

In this episode, Brett Berish, the co-founder of Sovereign Brands and one of most successful brand creators in the wine and spirits industry, chronicled his journey as an entrepreneur, including lessons from the failure of his first brand, why he urges entrepreneurs to trust their instincts, how he aligned with iconic hip-hop artists to promote and grow Sovereign-owned brands, and why he recently decided partner with of the largest wine and spirits companies in the world. ....

Rick Ross , Luc Bellaire , Ray Latif , Luc Belaire , Pernod Ricard , Brett Berish , Sovereign Brands , Violet Fog , Taste Radio ,