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Consumer concern about packaging presents innovation opportunities for zero-waste online grocery shopping Food brands have an opportunity to diversify their online shopping experiences to better meet quicky shifting consumer demands, according to a new report. The vast majority of UK consumers who bought online for the first time during the pandemic will continue to buy online, revealed the research from digital marketing agency MullenLowe Profero. Almost a quarter of respondents said they had grown more confident shopping online during the pandemic and had further discovered new brands while doing so. The online shopping sector has seen five years of growth in just 12 months and the shift is here to stay, believe many commentators​.

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