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My product. but you can t use those. that s correct. unless you get this permission. exactly. so two questions then why is how do i get people to actually do this right? mm-hmm. i want their pictures but how do i get them to actually take them and send them to mow or post them or something. and then, two, how do i actually turn that into sales? great, great question. so, two really easy ways to get people to submit content one is simple promotions. we all love promotions. we love 25% off our item in our wish list. you know, gift card as low as and people find that to be very effective. and then number two just make it real easy for them to do that by direct upload on our website. a photo and branded hash tags are really important. the l oreal be extraordinary example are good ways of using branded hash tags because once you use that on twitter or instagram you can pull that content into your gallery or your feed of photos. and then how does that translate to sales, or ....