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Gen Zers addicted to fast fashion shopping despite claiming to care about the environment

Gen Zers are more likely than any other generation to say that the climate crisis is their top concern yet they continue to make up a large portion of fast fashion buyers despite the environmental impact of the industry being common knowledge among the generation.

Wearing jeans is bad for Earth, study finds — and yes, even just once

New research from Guangdong University of Technology, set to be published in May 2024, found that wearing a pair of fast-fashion jeans just once creates a whopping 2.50 kg of carbon emissions. The environmental wear-and-tear of the pants is equivalent to driving 6.4 miles in an average gasoline-powered car.

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