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Japanese Winter Ice Cream


February 23rd, 2021
In Japan, ice cream consumption sees a small spike in the winter. Since 2015, the concept of “winter ice cream” has appeared in the Japanese media, and as a result, many companies have focused on developing ice cream products for the winter scene. One successful winter ice cream product is
Lotte Yukimi Daifuku, which became a limited-edition product in 1981 and has been a regular product since 2018.
Pay attention to consumers’ taste needs and consumption scenarios for winter ice cream
For the consumption behavior of ice cream in winter, consumers put more emphasis on the indulgent eating experience, which is reflected in the product characteristics, that is, the pursuit of taste and texture to give people a sense of enjoyment.  ....

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