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After numerous pivots, twists and turns in strategy, e-commerce firm Snapdeal, once billed as a competitor to Flipkart and Amazon, is taking another shot at success. But what is its plan and what happens next? Find out in the latest issue of Business Today. Also read about how the anti-obesity drugs market is fast catching on in India. And with the season of elections upon us, political parties have announced a slew of freebies. But who foots the bill? Read about it in the latest issue of BT. Plus, find out why despite various measures, financial inclusion is still a challenge for the country. There’s a lot more to read in the latest issue of Business Today. On stands now ....
After multiple pivots and teetering on the brink of death, Snapdeal is in a make-or-break situation again, seeking to cement its place in value commerce. It has one shot and it cannot let this opportunity go ....
Since Snapdeal has exited certain categories, the customer numbers and traffic are lower, but the platform is seeing 75 per cent of business from repeat customers, demonstrating buyer stickiness. On whether competition with deep pockets puts Snapdeal at a certain disadvantage, he said, "No, because the market is large and so there will be people looking for honest, good pricing with good control on quality. They will discover and keep coming back to us". ....
The public listing of direct-to-consumer brand Mamaearth is likely to get blockbuster returns for its investors, with Kunal Bahl and Rohit Bansal, the co-founders of .. ....