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Off The Menu: Restaurant chains using digital platforms for orders, payments Updated Feb 13, 2021; Driven by pandemic-fueled sales growth in takeout and delivery, the development of so-called “digital platforms” seems to have become a restaurant industry imperative. Most major chains already have such digital platforms, and those that don’t are scrambling to roll them out. Loosely defined, a “digital platform” is the ability to accept customer orders and payment remotely via the internet. Digital platforms usually involve a smartphone app linked to a debit or credit card; most such platforms also incorporate a loyalty program that encourages frequent use. In the last few weeks, several major industry players have stepped up their digital platform development. ....
Off The Menu: Artificial intelligence lends hand in recipe development Updated Feb 06, 2021; Among the most significant technological advances of the last few decade, artificial intelligence (AI) and robotics, have the potential to revolutionize the restaurant industry. Already automation is making its way into fast food kitchens, where it’s taking on repetitive tasks such as flipping burgers and working the fry station. AI, the smart technology that powers robocalls and helps forecasting models to predict the weather, may also soon play a role in the food service industry, not just by taking on simple tasks but also by dealing with higher order responsibilities like ordering food and writing menus. ....