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MomentFeed Study: Second is First with Google My Business
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The #2 Spot in Google 3-Pack Search Results Outperforms the #1 Spot for Clicks
Visibility in the Google 3-Pack drives views and clicks, with the average Google My Business listing experiencing a 404% increase in total views and a 113% increase in clicks or actions.
“Meeting customers where they are by optimizing for mobile-local search means more foot traffic and online conversions, and ultimately more sales for multi-location brands.” - Nick Hedges, CEO of MomentFeed SANTA MONICA, Calif. (PRWEB) February 18, 2021 NEWS SUMMARY: The top spot in the Google 3-Pack isn’t the most impactful in terms of performance for nearby businesses. Rather, the number two position often garners more clicks, suggesting that consumers use other factors when choosing between businesses in the Google 3-Pack.