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Location Based Services Market - Major Technology Giants in Buzz Again | Alcatel-Lucent, Qualcomm, Apple iCrowd Newswire 11 May 2021, 16:38 GMT+10 Location-based services are the type of services offered through a mobile phone and take into account the device’s geographical location. They typically offer information or entertainment. They are largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are numerous applications of location-based services including local news, points of interest, directions, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement, among others. The rise in the use of location-based mobile advertising is one of the major factor contributing to the growth of the market.

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