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Lawmakers propose 5-year extension of Maine’s lobster marketing group
The Maine Lobster Marketing Collaborative’s 5-year authorization is set to expire in October, but one official says the group s work is more important than ever.
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A year after the coronavirus pandemic devastated Maine’s usual lobster markets, and as the industry braces for yet another onslaught of changes brought about by right whale regulations, state legislators are proposing a bill to reauthorize the organization that markets Maine’s signature shellfish for at least five more years.
The Maine Lobster Marketing Collaborative, created in 2013 to replace the Lobster Promotion Council, promotes Maine lobster to restaurants, cruise ships, casinos, hotels and, especially within the past year, to grocery stores and home cooks.