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For small businesses that rely on summer tourism to keep afloat, extreme weather is replacing the pandemic as the determining factor in how well a summer will go. The pandemic had its ups and downs for tourism, with a total shutdown followed by a rush of vacations due to pent-up demand. This year, small businesses say vacation cadences are returning to normal. Tourism-related businesses have always been at the mercy of the weather. But with heat waves, fires and storms becoming more frequent and intense, small businesses increasingly see extreme weather as their next long-term challenge.
For small businesses that rely on summer tourism to keep afloat, extreme weather is replacing the pandemic as the determining factor in how well a summer will go. The pandemic had its ups and downs for tourism, with a total shutdown followed by a rush of vacations due to pent-up demand. This year, small businesses say vacation cadences are returning to normal. Tourism-related businesses have always been at the mercy of the weather. But with heat waves, fires and storms becoming more frequent and intense, small businesses increasingly see extreme weather as their next long-term challenge.