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CHEP Network scores Gold at The Caples Awards 2024; DDB Aotearoa crowned Agency of the Year

CHEP Network scores Gold at The Caples Awards 2024; DDB Aotearoa crowned Agency of the Year
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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Is there a place for 'fake OOH' ads in the industry? | Analysis

There's been a steep rise in 'fake ads' in the past year. With new technologies like Gen AI and CGI lowering the barrier and opening the floodgates, we explore whether fake OOH ads are inherently bad, or if they could even push marketers to create better work? ....

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Biti's Hunter swipes right with Tinder via new Dentsu Redder Vietnam campaign

Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign via Dentsu Redder Vietnam called "Solemates." Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality. ....

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Dentsu Redder Vietnam collaborates with 40 local artists to create Biti's 1.6 second campaign – Campaign Brief Asia

Biti’s is more than a shoe company in Vietnam. They have always had a clear purpose of moving ideals, hopes and ambitions for the country. This is what has made them the national icon of progress they are today. ....

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Dentsu Redder named Vietnam's Creative Agency of the Year following the release of Campaign Brief Asia's 2021 Creative Rankings – Campaign Brief Asia

Dentsu Redder has taken out Vietnam's Creative Agency of the Year with 130 creative points scored at One Show and The Work 2021. This is the first time the agency has ranked in Campaign Brief Asia’s Creative Rankings, since Dentsu acquired Redder in early 2019. ....

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