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LiveWorld Launches a Dedicated HCP Social Media Practice Search jobs LiveWorld Launches a Dedicated HCP Social Media Practice Digital Agency Responds to Pharma Brand’s Dramatic Need for Social Media Experience and Expertise in Marketing to HCPs CAMPBELL, Calif. & NEW YORK (BUSINESS WIRE) LiveWorld, Inc. (OTC Markets: LVWD), announced the creation of a dedicated Healthcare Professional (HCP) Social Media practice to support the emerging needs of pharma brands, according to Chairman & CEO Peter Friedman. This new initiative, led by VP Strategy Danny Flamberg and Medical Director Umar Siddiqui, MD, signals a deepening commitment to understand, reach, engage and persuade healthcare professionals (HCPs) by using social media to optimize non-personal promotion (NPP), launch or sustain medications and innovations, and facilitate productive interactions with healthcare providers. ....